01
What we heard
The team did not need hundreds of leads. They needed relevance and timing across a few hundred accounts with multiple decision-makers.
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B2B Services · B2B Growth
A LinkedIn ABM engine for high-value accounts
Account selection, founder-led authority, and sales orchestration working as one focused motion.
The constraint
The challenge behind the numbers.
Broad lead generation attracted small accounts while the sales team needed conversations with a narrow enterprise buying committee.
The system
We built a tiered account universe, surrounded key buyers with credible content, and coordinated paid engagement with timely outreach.
LinkedIn AdsABMSales Enablement
Campaign Results
LinkedIn ABM Snapshot
Account engagement became an actionable revenue signal.
A representative ABM view connecting buying-committee activity, target-account progression, and enterprise pipeline instead of counting isolated leads.
Representative visualization · Results shown are from this engagement
How we worked together
The conversations behind the solution.
The work moved through three connected stages: listening closely enough to find the real constraint, operating as one team, and turning evidence into a decisive breakthrough.
02
How we collaborated
Sales and marketing built the account list together, reviewed engagement every week, and agreed who should act on each signal. Executives contributed subject-matter insight rather than generic promotional posts.
03
The breakthrough
Treating an account, not an individual lead, as the unit of growth changed everything. Content exposure, paid engagement, and outreach began to reinforce one another.
How we solved it
A focused operating plan, built to compound.
Each workstream had an owner, an evidence standard, and a clear connection to the commercial outcome. This kept execution fast without turning the engagement into disconnected tactics.
1
Defined the high-fit account and buying committee
2
Built a three-tier account activation model
3
Created executive-led category content
4
Triggered sales outreach from engagement signals
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