01
What we heard
The institution was buying inquiries, but students experienced a disconnected handoff from search ad to counselor. The brief became: make every promise consistent from keyword to enrollment call.
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EdTech · Paid Growth
From search intent to enrolled students
An enrollment engine built around course-level economics, counselor speed, and student intent.
The constraint
The challenge behind the numbers.
Generic campaigns produced inquiries but low attendance and enrollment rates. Course profitability was invisible inside ad accounts.
The system
We reorganized search around intent and course margin, then connected landing-page context to rapid counselor follow-up.
Google AdsLanding PagesCRM
Campaign Results
Google Ads + CRM Snapshot
Search intent became a measurable path to enrollment.
A representative view of course-level acquisition, counselor progression, and enrollment economics, bringing the full student journey into one operating picture.
Representative visualization · Results shown are from this engagement
How we worked together
The conversations behind the solution.
The work moved through three connected stages: listening closely enough to find the real constraint, operating as one team, and turning evidence into a decisive breakthrough.
02
How we collaborated
Course owners, counselors, and performance marketers met in a weekly enrollment review. Call reasons and objections shaped the next landing-page and keyword experiments.
03
The breakthrough
Speed alone was not enough. The lift came when counselors received the student’s course context and intent level before the first conversation.
How we solved it
A focused operating plan, built to compound.
Each workstream had an owner, an evidence standard, and a clear connection to the commercial outcome. This kept execution fast without turning the engagement into disconnected tactics.
1
Created intent tiers for every course cluster
2
Built course-specific landing page journeys
3
Introduced speed-to-lead alerts and call sequencing
4
Measured campaigns against enrollment revenue
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